Work that moved — Beyond Usual

THE ENGINE ROOM / WIDER WORK

The engine room,
in action.

Place-based economic development is our focus. The same strategic, commercial and creative capability also helps businesses, brands and ambitious ideas move.

BUSINESS + VENTURES

Building value beyond place.

We help turn propositions into working businesses — shaping the model, market, brand and systems needed to grow.

Thread Project apparel photographed outdoors

BUSINESS MODEL + GO-TO-MARKET

Rethinking wholesale apparel

A scalable apparel platform, built from strategy through launch and ongoing growth.

VENTURE + PRODUCT LAUNCH

From idea to 130+ stores

Business model, brand and sales systems developed for a rapid New Zealand and Australian retail launch.

Lightforce Solar team and vehicles viewed from above

GROWTH STRATEGY + BRAND

Building a clean-energy challenger

Positioning, strategy and marketing tools that helped a small solar company grow into a 100+ person team.

BRAND + DESIGN

Making strategy tangible.

Identity, campaigns, content and digital experiences that help ideas become visible, useful and ready to act on.

Wallace property identity and campaign work

POSITIONING + IDENTITY

Balancing data with human insight

A property offer repositioned to bring analytical rigour and emotional intelligence together.

VENTURE + PRODUCT SYSTEM

Making less plastic feel effortless

A subscription product and brand system designed around better everyday habits.

BRAND + PRODUCT + EXPORT

Building brands for global markets

Long-term product, brand and export work for New Zealand natural health products.

Work that
moved.

From strategy to momentum.

Proof in practice.

An identity rooted in place

Building a regional value system

The High Street of Franklin

Making growth visible

From strategy to momentum

Turning a trail into an economic connector